When we started Hipster Enology in 2009, it was a joke. It was the product of the four of us stumbling around & giggling after one of our infamous four bottle nights. We hoisted our branded wine glasses from the latest winery tastings that hadn’t yet been broken yet & shrieked, “What’s more pretentious than wine critics? Why should they tell us what to do?” while we splashed red wine all over white microsuede & vowed to clean it all up in the morning. Sure, Ben & Jesse had toured Provence in their youth. Sure, Luke had sold wine in college & Renee had a palate bar none. None of us were thinking of those things while we signed up for a tumblr with the tagline, “OMG. We’re so eno!” Instead, as we found ourselves picking confetti out of every crevice of two apartments & inexplicably, one entire courtyard the next morning, we only thought, “Hey, we should get some business cards so that we can go to media tastings for free.”
Well, we did. We tasted. We cracked jokes. We made light of a serious endeavor to others’ chagrin. Ben spoke French. Jesse Tweeted. There was even world travel chasing autumns for vintage & chasing vineyards for pleasure. Six years later, Jesse has started making websites for cult wines. Ben fled the big city & found his soul again in Napa. Luke has gone from the back of house to the front for Willamette Valley & Portland-based wineries. If you’re lucky, you might still tempt Renee out for a Los Angeles tasting.
Statera Cellars hopes to bring you the raw & unedited terroir of Chardonnay from the Willamette Valley of Oregon. For the indie, winemaking is a labor of love. Please share and become part of their story.